Thorough assessment of your business environment and target audience. We identify what your customers are being provided and what your product can offer and bridge the gap with an ideal brand partner.
Select a partner based on your requirements, the value they would add, the risks involved in the alliance, the common business structure and goals, and their expertise and profitability.
Put across a proposition that is mutually beneficial and will add value. Set up a meeting to cover market assessment, alliance implementation, business & financial goals, your contribution to the partnership, and the overall expectations of each party.
Identify & introduce the complementary skills each brand partner will bring into the alliance to ascertain a mutually beneficial partnership and achieve common business goals.
Create a common mission statement for the alliance, stating the mutually beneficial outcome that is expected from the alliance, including higher engagement, brand awareness, higher revenue, etc.
Finalise the alliance agreement, including a detailed roadmap with duration, primary POCs, required resources, metrics to track, alliance structure, and other expectations.
Identify & define the measurable metrics that will evaluate and track the success & value added through the strategic alliance between brands.