A high-engagement technique, Brand-to-Hand, is extremely effective in passing products into the customers’ hands. This technique is quite useful in delivering complex messaging to the target audience at shopping malls, metro stations, weddings, gyms, etc. It increases brand perception and maximizes the ROI.
This technique makes use of social media’s ad-targeting tools to target the audience directly. This implies sending samples directly to the door of the consumers. At the point of claiming the sample, the Social Sampling technique collects consumer data that is great for re-marketing.