Ever considered a product sampling campaign as a part of an overall marketing campaign? Ever wondered about the advantages of sampling? Whether you are an established business brand or you are getting started with your first business, you might be reluctant to give away your product samples for free. In a saturated and populated marketplace with similar products everywhere, promoting a new product becomes quite challenging. Brands wishing to promote their products are often faced with a lot of competitiveness. This is where product samples become helpful.
Product sampling is prospective as it benefits the brands in many ways. It increases the consumer’s exposure, gives them the taste of what they can expect, and lets them feel confident about their purchases. Even though there is no guaranteed return on investment, having a product sampling campaign in place helps your business get the upper hand.
The fact is that when people are allowed to test your product first hand, it becomes an effective way to help them see the value by themselves before they purchase the product. Until and unless a consumer tries out and experiences a product themself, they won’t know how it smells, tastes, or makes them feel. That ability to use their senses to explore the product, to be able to experience it, is significant. It is the first step in establishing an emotional connection between the target audience and your product, leading to many other benefits.
Nonetheless, here are the top advantages of the product sampling process that brands must know.
Consumers are often unfamiliar with new products. It is primarily because of the missing social proof that helps a consumer establish their trust. Consumers are often worried about the reliability of a product, about whether it is worthy enough to be consumed or used at their homes. This is where product sampling gets a chance to shine. When brands showcase their products through product sampling, the doubts and fears of potential customers are eliminated automatically.
One of the most significant advantages of sampling is that it allows them to test your product without fearing any risk. This trying and testing of your product create brand awareness. Samples don’t have to be expensive. They have to be big enough to be tested. It helps in establishing the consumer’s confidence and developing brand loyalty in the long run. By distributing free samples, you increase the chances of getting your brand recognized and giving them the opportunity to spread the word.
While you may not expect any feedback from the consumers, it doesn’t mean you won’t get any. Giving away samples in person might get you some instant feedback. With the use of a Twitter handle or a hashtag, you may receive some online feedback that can be retweeted. It works as a positive endorsement and shows that your company is generous. You trust them to consume the product and make a judgment for themselves. Feedback is integral to any business. When you let your consumer try your product, you let them decide first-hand whether or not they like it.
Tempts Existing Customers & Creates a Buzz
Consumers are often tempted when offered free samples. This is yet another advantage of sampling. A noteworthy product sampling campaign could promote a new or existing product, give your brand and product some social media buzz, and probably some press coverage too. This will further tempt them to buy from your line of products in the future. It is, however, worth noting that all publicity stunts don’t go down well with consumers.
Increases Confidence In Your Product
If you are out there to distribute free product samples, it reflects how confident you are to receive only positive feedback in return. Brands that are not confident about their products are less likely to stop groups of people on the street, and the chances of hearing positive feedback
The unfamiliarity of new products makes consumers wary of their impact on their lifestyle, reliability, or effectiveness. But by offering new samples, you allow them to test products of all sizes absolutely risk-free. Sample sizes are often kept small, so if consumers like the product, they feel inclined to purchase its full-sized version. As one of the many advantages of sampling, product sampling increases your product’s exposure. Consumers who like your product are more likely to share it with their family and friends, establish their confidence, and develop brand loyalty.
Integrating product samples into your marketing campaigns saves you a lot of money. Wondering how? It saves money if errors are taken care of and amendments are made during the promotional phase much before the product’s launch. Besides, since the product sample size is often tiny, brands can penetrate a larger demographic for a fraction of the cost. When creating a business plan, it is critical to consider various expenses related to the samples’ research, development, and distribution.
One of the significant advantages of sampling is the face-to-face opportunity you get to put your product samples in the hands of your target audience. No other form of promotion enables consumers to try the sample, like it, and then buy it. Therefore, brands must opt for a product sampling agency that can carry out in-store product sampling campaigns to help brands get the optimum ROI. An efficient product sampling company would organize the logistics of collating, storing, and distributing the product samples. They would reserve the best high-volume venues such as supermarkets, shopping centers, town centers, metro stations, and target colleges and offices to provide detailed feedback enabling ROI analysis.